GRAPHIC COMMUNICATION
AND THE VALUE OF DESIGN

Graphic communication has accompanied us throughout history: cave paintings, symbols, writing... Although everything is related and has contributed to graphic design history, it is very difficult to choose a date on which design appears as it is, as we conceive it now.

We live in a time where design is everything. Design is involved in all aspects of our lives, in all products, "each product has its personality and soul".

Although new generations have been raised with more visual culture, having fully integrated and recorded design, those of us who dedicate ourselves to the world of design in Spain owe a lot to a group of people who, practically without references and without computer tools, were capable of projecting images of enormous visual power above fashions or trends and with very rudimentary technical means. Leaving us an invaluable legacy born from tourist posters.

A good project lies in a good concept and, of course, a good client. Cristine Bedfor for me has been a global experience. Building the brand has not been just the name of a product or getting a group of loyal customers. Building a brand means listening to market needs, understanding them, and responding to them with a good dose of intuition, work, creativity, and patience, which together with the entire Cristine Bedfor team has been an unforgettable challenge!